Latha

Latha fabric is a premium, tightly woven cotton textile popular in Pakistan for men's traditional wear, known for its smooth, crisp finish, breathability, and durability, making it ideal for comfortable yet formal shalwar kameez, especially in summer. It offers a polished, structured look, comes in various qualities (often with a stiff finish for a sharp appearance), and is valued for being absorbent, soft, and easy to iron, blending traditional craftsmanship with modern wearability.